Know exactly who to talk to — and when
Stop sending the same message to everyone. Glancito's segment builder uses 50+ live data points to surface exactly the right customers.
RFM scoring: Champions, Loyal, At Risk, Lost — recalculated daily
50+ filter fields: tier, spend, churn risk, birthday, referral activity, campaign engagement
One-click segment templates: Win-Back, VIP-Only, New Members, Lapsed 90d
Always-live — segments update automatically every 15 minutes
Insights panel: channel breakdown, tier distribution, average metrics per segment
Export any segment to CSV or push directly to Klaviyo / Mailchimp
Send the right message — not just any message
A full email campaign builder with personalisation, A/B testing, and built-in revenue attribution. No third-party tool required.
Block-based email editor: text, image, button, divider, personalisation tokens
Personalisation tokens: {{first_name}}, {{points_balance}}, {{tier}}, {{next_tier_pts}}
A/B test subject lines and body content — winner auto-sends to remaining audience
Schedule sends or use send-window controls (send only on weekdays, etc.)
7-day revenue attribution: see exactly how much each campaign earned
Per-member tracking: open rate, click rate, revenue generated per recipient
Everything you've ever needed to know about a customer
One unified profile per customer — combining order history, loyalty events, campaign engagement, and predictive data in a single view.
Health score (0–100): Champion, Loyal, At Risk, or Lost — shown prominently
Full event timeline: orders, points, tier changes, campaign opens, referrals, notes
Predicted LTV: machine-learning estimate of 12-month spend
RFM label and all underlying scores visible at a glance
Quick actions: grant points, send email, add to segment, add a note — without leaving the profile
Search and filter the full customer list by any profile attribute
Automate the follow-up. Permanently.
Build always-on automated sequences that trigger based on loyalty events and send the right message without you lifting a finger.
9 trigger types: segment entry, order placed, birthday, tier change, points expiry, referral completed, and more
Visual node-and-arrow canvas: drag and drop triggers, delays, emails, and reward actions
Pre-built templates: Welcome Series, Win-Back, Birthday, Post-Purchase, Near Tier Upgrade
Multiple branches: split journeys by tier, RFM score, or any customer attribute
Journey funnel analytics: see drop-off at every step, completion rate, and revenue attributed
Runs 24/7 — set it once and it works forever
Why not just use Klaviyo?
Klaviyo is great at email. It knows nothing about your loyalty program. The Marketing Hub does both — natively.
Launch in minutes, not weeks
Need a loyalty program first?
The Marketing Hub runs on top of your loyalty program. Points, tiers, referrals, and churn rescue all feed the data that makes the Hub powerful.
Explore Loyalty Program →Start using your loyalty data today.
Marketing Hub is included in Growth and Pro plans. Try it free for 14 days.